The Mirage of Global Markets

The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets LocalizeThe Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize Book Cover The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets LocalizeThe Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
David Arnold

It's a bit dated now, but it clearly shows the patterns to be mindful of when entering international markets.

The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets LocalizeThe Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize by David Arnold

My rating: 4 of 5 stars

It’s a bit dated now, but it clearly shows the patterns to be mindful of when entering international markets.

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