The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets LocalizeThe Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
It's a bit dated now, but it clearly shows the patterns to be mindful of when entering international markets.
The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize by David Arnold
My rating: 4 of 5 stars
It’s a bit dated now, but it clearly shows the patterns to be mindful of when entering international markets.