Getting to Yes

Getting to Yes: Negotiating Agreement Without Giving In Book Cover Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher, William Ury
Penguin Books

I really enjoyed the book, in particular the Objective Negotiation part. I really feel that the book creates a good framework for a negotiator. A good companion book would be The Truth about Negotiations and Getting Past No: Negotiating Your Way from Confrontation to Cooperation.
The other part I really enjoyed was that of one-text, the idea being that for multilateral negotiations or when a 3rd party is needed, the best way is to use one-text that each part can comment on. I did a simulation not too long ago, and had we used this method all parties would have come out with a better agreement.

Author: Arturo A. Mijangos

Husband, Father, International Business Marketeer. I love learning and finding the story behind the numbers. I'm passionate about information, analytics, and technology.

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