25 Years of the Ram – Cummins Co-Brand

Can you believe that it has been 25 years since Cummins joined forces with Chrysler on the Ram brand.

I recently attended MATS in Louiseville, KY and saw the history of the Cummins – Ram co-branding, but also many other co-branding partnerships.



This is a Western Star truck using the Transformers brand to drive traffic to their booth.



This is a Freightliner truck with a Cummins Natural Gas engine. This truck uses CNG, notice the big CNG tanks in the back. Each one of those cilinders cost about $40,000. Again an example of a co-branding, using the expertise of Cummins for the engine, and the Freightliner brand for the truck.

Leave a Reply